Here at Mike's we are proud to have always supported our beloved home of Somerville! We try to help out community organizations whenever we can.
Last week we learned just how quickly this can happen in the Web 2.0 world.
I was on our twitter account - @mikesautosvc - and notice
d that one of our followers put out a call for help. @GWSomerville needed help with their green JOBS program.
I sent an e-mail right away, asking how we at Mike's could help. I heard back from Jennifer Lawrence, Executive Director at Groundwork Somerville in no time. The green JOBS program is amazing! GWS provides jobs and training to low-income and at-risk youth.
Creating green jobs and supporting local kids? You know we're on-board!
Within minutes of our discussion I notified Jennifer that Mike's would donate $500 to support the green JOBS program!
The crazy thing is - this never would have happened without Twitter.
It is a great lesson in how Web 2.0 technologies have revolutionized business.
Twitter is a powerful tool which can be used by businesses, non-profits and everyday citizens to connect - in real-time. The convergence of brand management and community relations is here and it's real.
So, no more excuses! Civic engagement is only one click away.
And if you haven't done so yet - it's time to tweet! Get on-board and get connected with your community.
You just might have a little fun...and make big difference!